Are you looking for guidance on how to create an ICP? Check out our advice here.

Ideal customer profiles are an incredibly beneficial tool for sales teams. It’s vital that you identify and utilize your ICP in the most effective way possible to enhance your sales. Read on for guidance on how to define your ICP and how best to use KennectedReach to implement it.

What is an ICP?

In short, an ICP indicates which specific demographic of customer you should be targeting and why. This helps you make the right decisions when it comes to spreading the word about your product. 

Your product must interest a prospective customer within moments, as most consumers make instant decisions when buying products. Granted, this is more relevant to the B2C world, but B2B purchases are also being made a lot faster nowadays.

How do I create an ICP?

To identify your ICP, you should do your research around the type of customers you are already attracting, and the type of customers you want to attract. Once you’ve gathered your data, you need to identify the trends.

Spot similarities between your customers and clients, keeping a lookout for factors such as industry, size, location, status, value, and investors. When you’ve identified the common features, you can start searching for similar companies and begin composing outgoing mail.

But it’s not just about new markets – you’ll also want to connect with your current customers. KennectedReach can provide you with the tools you need to create effective targeted mail, all while automating the process.

Get the most from your ICP with KennectedReach

At KennectedReach, you can streamline your sales outreach with automated and optimized systems. You’ll have access to a huge internal database and a wide range of tools that allow you to target your own specific demographics.